My Girlfriend Can't Wrestle But You Should See Her Box

8' x 10' vinyl billboard, corner of River St & Osborne, Winnipeg MB

The billboard My Girlfriend Can't Wrestle, But You Should See Her Box challenges the commercial construction of marketable female appearances - from Stepford Wife to Sex Kitten by presenting Kirouac in the erotic, but quasi-masculine persona of a "Foxy Boxer" Crissy Virtue. Virtue violates the nurturing female, mocks the hetero male fantasy, and flirts with homoerotic stereotypes at once. The model's aggressive sexuality speaks to the fetishized subculture of fight porn, but frustrates its climax by straddling gender roles. In reducing herself to a multi-faceted, but ultimately "flat" public advertisement, the ad enters the market framework to interrupt the system.